Category Archives: Modern Marketing World

How to Use the Facebook Split Testing Feature for Ads

Do you want to improve your Facebook ad performance? Looking to simplify your Facebook ad split testing? Facebook’s new split testing feature helps you identify which delivery settings, audiences, and ad placements give you the best results. In this article, you’ll discover how to set up split tests to improve the performance of your Facebook [...]

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- Your Guide to the Social Media Jungle

Applications Of Machine Learning For Designers


   

As a designer, you will be facing more demands and opportunities to work with digital systems that embody machine learning. To have your say about how best to use it, you need a good understanding about its applications and related design patterns.

Applications Of Machine Learning For Designers

This article illustrates the power of machine learning through the applications of detection, prediction and generation. It gives six reasons why machine learning makes products and services better and introduces four design patterns relevant to such applications. To help you get started, I have included two non-technical questions that will help with assessing whether your task is ready to be learned by a machine.

The post Applications Of Machine Learning For Designers appeared first on Smashing Magazine.

Facebook Debuts Augmented Reality Camera: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Releases Augmented Reality Camera Effects Platform: Facebook officially released the Camera Effects Platform at its annual F8 [...]

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- Your Guide to the Social Media Jungle

Web Development Reading List #179: Firefox 53, The Top Web Browsers, And Vue.js Authentication


   

Bots and Artificial Intelligence are probably the most hyped concepts right now. And while some people praise the existing technologies, others claim they don’t fear AI at all, citing examples where it fails horribly. Examples of Facebook or Amazon advertising (both claim to use machine learning) that don’t match our interests at all are quite common today.

Web Development Reading List 179

But what happens if we look at autonomous cars, trains or planes that have the very same machine learning technologies in place? How about the military using AI for its actions? While we’re still experimenting with these capable technologies, we also need to consider the possible consequences, the responsibilities that we have as developers and how all of this might affect the people the technology is being served to.

The post Web Development Reading List #179: Firefox 53, The Top Web Browsers, And Vue.js Authentication appeared first on Smashing Magazine.

Facebook for Local Business: Creative Ways to Grow

Is your local business on Facebook? Wondering how to market your business more effectively? To explore how to use Facebook in creative ways, I interview Anissa Holmes. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners [...]

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- Your Guide to the Social Media Jungle