Category Archives: Modern Marketing World

Connecting With Users: Incorporating Humor In Web Design


   

Joan is applying for a small loan on all-online-loanzzz.com. She's becoming frustrated with the number of financial-disclosure forms she has to fill out. She's thinking about visiting her local bank to ask for a loan instead.

Connecting With Users: Incorporating Humor In Web Design

While waiting for a page to load, the application presents a cartoon image of a person wearing a business suit sitting in a jail cell. The image caption says, "Hey, everyone hates disclosures. We know you do, too. We're doing our best to keep everyone out of jail. Please bear with us for a few more clicks. You won't regret it, and our loan officers will stay out of jail." Joan smirks at the image. She might not appreciate the number of forms she has to complete, but she understands the serious nature of applying for a loan.

The post Connecting With Users: Incorporating Humor In Web Design appeared first on Smashing Magazine.

11 Effective Ways to Use Facebook Ads

Do you need to use Facebook ads more effectively? Have you considered narrowing the goal for each of your ads? In this article, you’ll discover 11 examples of results-oriented Facebook ads you can use as models for your own business. #1: Remarket to Potential Customers Who Abandon Carts This Bluehost ad gets Facebook advertising right [...]

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- Your Guide to the Social Media Jungle

Designing Mobile Marketing Experiences For Millennial Shoppers


   

The average American spends at least five hours per day on their smartphone. So, why is it so hard to make mobile ads work? Marketers toil over clicks and conversions on highly targeted ads, but users, tired of intrusive banners, keep installing ad blockers.

Designing Mobile Marketing Experiences For Millennial Shoppers

With $100 billion in annual mobile ad spend at stake, someone has to figure out a way to fix this disconnect.

The post Designing Mobile Marketing Experiences For Millennial Shoppers appeared first on Smashing Magazine.

How to Add a Link to Your Instagram Stories

Do you want to drive more Instagram traffic to your website? Wondering how to create swipeable Instagram Stories links? In this article, you’ll discover how to add links to your Instagram stories and find ways to incorporate story links into your Instagram marketing. Who Has Access to Adding Links in Instagram Stories? Like many marketing [...]

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- Your Guide to the Social Media Jungle

Snapchat Marketing Features, Facebook Video Covers, and Twitter Changes

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore new Snapchat marketing features, Facebook page video covers, Twitter changes, and other breaking social [...]

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- Your Guide to the Social Media Jungle