Category Archives: Social Media

Marketing Day: Google ad measurements, link warnings & StepsAway

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

Micro-wins: The true secret to AdWords success

The PPC world is rife with stories of quick wins, hacks and tricks that lead to big gains in paid search performance -- but columnist Jacob Baadsgaard notes that the best results with AdWords accounts are often the result of many smaller wins over time.

Please visit Marketing Land for the full article.

New Quality Score metrics: What matters most, and how to improve your ads

Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your competitors.

Please visit Marketing Land for the full article.

StepsAway launches in-store, WiFi-based marketing for retailers

Approach offers personalized offers without app-install requirement.

Please visit Marketing Land for the full article.

How to compare paid search and organic search without sounding foolish

Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners may want to believe.

Please visit Marketing Land for the full article.