Category Archives: Facebook

Facebook adopts header bidding to make its ad network more competitive with Google’s

By Facebook adopting header bidding, publishers will get a better look at which ad network can get them a better deal.

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UTM tags + Facebook ads = awesome

If you're testing out Facebook advertising for lead gen, understanding the results can be tricky. Contributor Brett Middleton outlines three optimization tactics to help you make data-driven decisions.

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How to harness the power of Facebook Local Pages to drive in-store sales

Facebook's 1.74 billion monthly active mobile users aren't just "liking" photos of their friends and family; they're using it to discover where to eat, shop and travel. Contributor Tom Kuhr explains the importance of knowing how to use Local Pages to your advantage.

Please visit Marketing Land for the full article.