Category Archives: Facebook

How to Maximize Your Facebook Reach

Is declining reach impacting your Facebook marketing ROI? Looking to improve your Facebook exposure? Organic reach has become harder to achieve on Facebook and marketers are turning to creative ways to get their messages seen. In this article, you’ll discover how to help your Facebook posts go further. About Facebook Organic Reach I will say, [...]

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- Your Guide to the Social Media Jungle

ANA calls for independent audits of ads in the ‘walled gardens’

The advertising association asks that Amazon, LinkedIn, Twitter and others join Facebook and Google’s YouTube in this new transparency.

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Google, Facebook to face large fines in Europe unless they change policies

On consumer privacy, the EU and US appear to be headed in opposite directions.

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Study: Ads in editorial stream beat search, social for visibility and recall

Ads in editorial were fully visible for 44 seconds vs. 6 seconds in search and 3 seconds in social.

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Report: Facebook’s display ad domination to grow as US digital ad spend hits $83B in 2017

Google to see total ad revenues jump nearly 15% in the US. Snapchat and Amazon to gain US mobile ad share.

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