Category Archives: LinkedIn

LinkedIn Matched Audiences: A Remarketing Guide for LinkedIn

Wondering how to retarget your website visitors on LinkedIn? Want to use LinkedIn ads to reach your non-responsive email contacts? LinkedIn Matched Audiences lets you deliver marketing messages based on website retargeting, account targeting, and email contact targeting. In this article, you’ll discover how to target your prospects and customers using Matched Audiences on LinkedIn. [...]

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- Your Guide to the Social Media Jungle

How to Assess Your LinkedIn Company Page Performance

Is your LinkedIn marketing working? Are you examining what works for your competitors? Using key metrics to benchmark your LinkedIn company page performance against your competitors’ pages will help you identify your strengths and weaknesses. In this article, you’ll discover how to analyze your LinkedIn efforts and find out what’s working for your competition. Create [...]

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- Your Guide to the Social Media Jungle