Category Archives: Online Marketing

ColorTV adds search to its OTT services with purchase of Guidebox

The acquisition means that ColorTV now can use search results to focus its program recommendations or content promotion for online TV services.

Please visit Marketing Land for the full article.

My advice to Google and Facebook on brand safety

Columnist James Green calls on tech behemoths Facebook and Google to work together to allow for transparency that will help fight ad fraud and ensure brand safety.

Please visit Marketing Land for the full article.

4 ways to measure and realize the value in your content

How do you know if you’re getting the most out of your investment in content? Columnist David Booth outlines four tactics to help you define and measure the impact of your content.

Please visit Marketing Land for the full article.

How to Use the Facebook Split Testing Feature for Ads

Do you want to improve your Facebook ad performance? Looking to simplify your Facebook ad split testing? Facebook’s new split testing feature helps you identify which delivery settings, audiences, and ad placements give you the best results. In this article, you’ll discover how to set up split tests to improve the performance of your Facebook [...]

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