Category Archives: Social Media

IBM enlists Watson to define customer segments and insights

Through a newly expanded Marketing Insights, the supercomputing platform is defining customer groups by such goals as engagement and long-term value.

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How to secure buy-in for your content marketing program expansion

How do you get your executive team to recognize the need to expand your content marketing program? Columnist Rachel Lindteigen shares tips to help you lay the groundwork and find success.

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Are you grateful for digital? Part 2: Q&A

Columnist Lewish Gersh sits down with direct marketing expert Lynn Wunderman to discuss why digital and all the data at our fingertips are a mixed blessing for marketers.

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Amazon beats expectations in Q1 2017 with 23% jump in revenue

Company reports $1.48 earnings per share, smashing analyst expectations of $1.13 EPS.

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