Design Principles To Evaluate Your Product


  

A company proves that it has a strong creative process by developing successful products repeatedly. We see this in companies like Apple, BMW and Google. Founders such as Steve Jobs formed a corporate culture with an intense focus on creativity and design. This culture highlights two core elements in the creative process: the ideas and the team.

Product design preview

The creative process can be described in one sentence: Ideas begin with a small team of creative people at the heart of the company who communicate easily with each other.

The post Design Principles To Evaluate Your Product appeared first on Smashing Magazine.

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