Tag Archives: A-From MTT

ColorTV adds search to its OTT services with purchase of Guidebox

The acquisition means that ColorTV now can use search results to focus its program recommendations or content promotion for online TV services.

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Using a social management platform: What you need to know

Is a social management tool right for your business? Columnist Justin Freid outlines the benefits and drawbacks of these tools so that you can make an informed decision.

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Bizible launches ‘first B2B revenue planning tool based on attribution’

The Revenue Planner is the firm’s first product beyond attribution tools.

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Marketo acquires sales engagement tool ToutApp

The acquisition overlaps with some of Marketo’s capabilities but signals a greater effort to bring sales and marketing departments together.

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Oracle adds ad verification to its data wheelhouse by acquiring Moat

The tech giant can now see data about both ad targeting and ad delivery.

Please visit Marketing Land for the full article.