Tag Archives: A-Post to MarTech Today

StepsAway launches in-store, WiFi-based marketing for retailers

Approach offers personalized offers without app-install requirement.

Please visit Marketing Land for the full article.

Google launches ads measurement system for cross-device campaigns on YouTube, DoubleClick, GDN

The Ads Data Hub is designed to give marketers impression-level insights for campaigns served across multiple devices.

Please visit Marketing Land for the full article.

Behind the scenes of the Martech 5000 Landscape [Podcast]

In this week's episode, Scott Brinker and Anand Thaker take us through the process of creating this year's martech landscape and, more importantly, what it means for the industry.

Please visit Marketing Land for the full article.

Google launches free Google Attribution, hopes to kick last-click attribution to the curb

Multichannel attribution data feeds back into Google AdWords and DoubleClick Search to inform bidding optimizations.

Please visit Marketing Land for the full article.

[Podcast] The Google I/O 2017 recap: Lens, Assistant & more

In this week's episode, we recap some of the bigger news and announcements from Google I/O 2017, with audio from the company's main keynote on Wednesday.

Please visit Marketing Land for the full article.