Tag Archives: AMP: Accelerated Mobile Pages

AMP ads: Google will convert display ads to AMP, test AMP landing pages for Search ads

Google says AMP ads can load up to 5 seconds faster than standard display ads.

Please visit Marketing Land for the full article.

Google pushes AMP Ads adoption, announces Celtra & MOAT integrations

AMP ads can load as quickly as the AMP pages they appear on.

Please visit Marketing Land for the full article.

Your AMP inventory is worth more than you think

Columnist Barb Palser says it’s time for publishers and ad exchanges to start exposing and targeting AMP as premium inventory.

Please visit Marketing Land for the full article.

Baidu becomes Google’s biggest ally in mobile page speed

Chinese search engine Baidu will soon support Accelerated Mobile Pages (AMP) in its search results, expanding the reach of AMP significantly. Columnist Hermas Ma believes the worldwide impact on mobile page speed will be notable.

Please visit Marketing Land for the full article.

Advice for AMP-curious publishers

Columnist Barb Palser offers a framework to help publishers assess the potential benefits of Accelerated Mobile Pages.

Please visit Marketing Land for the full article.