Tag Archives: Amp
Big news from Google: Within a few months, the infamous search engine will divide its index to give users better and fresher content. The long-term plan is to make the mobile search index the primary one. Why does this matter for e-commerce website owners?
Well, it will enable Google to run its ranking algorithm differently for purely mobile content. This means that mobile content won't be extracted from desktop content to determine mobile rankings. That's definitely something that retailers can leverage, thanks to AMP. This article outlines how to get started with AMP and how to gain an edge over the competition with your e-commerce website.
If you’ve been following the web development community these last few months, chances are you’ve read about progressive web apps (PWAs). It’s an umbrella term used to describe web experiences advanced that they compete with ever-so-rich and immersive native apps: full offline support, installability, “Retina,” full-bleed imagery, sign-in support for personalization, fast, smooth in-app browsing, push notifications and a great UI.
But even though the new Service Worker API allows you to cache away all of your website’s assets for an almost instant subsequent load, like when meeting someone new, the first impression is what counts. If the first load takes more than 3 seconds, the latest DoubleClick study shows that more than 53% of all users will drop off.
In May of 2015, Facebook unveiled its new in-app publishing platform, Instant Articles. A month later, Apple declared that the old Newsstand experience (essentially a fancy folder full of news apps) would be replaced in iOS 9 with a brand-new news aggregation and discovery platform called Apple News.
Four months later, it was Google’s turn to announce its own, somewhat belated but no less ambitious, plan to revolutionize mobile news consumption with an open-source web-based solution called Accelerated Mobile Pages, or AMP. In just a few months, we’ve seen the relative tranquility of mobile digital publishing erupt into yet another full-scale platform war as Facebook, Apple and now Google compete for both the loyalty of publishers and the attention of readers.
The post Turn Your AMP Up To 11: Everything You Need To Know About Google’s Accelerated Mobile Pages appeared first on Smashing Magazine.