Tag Archives: Branding

Hey, CMOs: Who owns your brand?

Columnist Chandar Pattabhiram discusses the power of cultivating a "tribal" feeling within a brand's community, which can drive customers to action and advocacy.

Please visit Marketing Land for the full article.

The robots who will warm your heart — and drive your branding

Columnist David Rodnitzky looks into the future of branding in a world that's being increasingly dominated by AI, machine learning and other tech.

Please visit Marketing Land for the full article.

About.com changes name to Dotdash to complete year-long rebrand

Cue Jay-Z’s “Public Service Announcement,” because About.com is finally ready to reintroduce itself.

Please visit Marketing Land for the full article.

SMB trust survey: Amazon No. 1, Google No. 3, Facebook No. 20

Ratings are based on NPS survey data from 23,000 small businesses.

Please visit Marketing Land for the full article.

The connected audience: Content and creative needs for each stage of the customer journey

In the second part of his series on the connected marketing approach, contributor Thomas Stern explains how the connected audience is built on keyword insights, segmentation and a focus on the customer's needs.

Please visit Marketing Land for the full article.