Tag Archives: Channel: Analytics & Conversion

Google Analytics 360 & the Move to Enterprise Analytics

As a digital marketer, odds are that you rely on digital analytics as a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting the most out of your analytics platform? What’s more, have you...

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Google Analytics is adding a new home page

The new post-login landing page replaces Audience Overview and offers a snapshot of curated data from several reports.

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5 pragmatic — and powerful — places to improve CX right now

When it comes to making a big impact on the customer experience, the 80/20 rule has never been truer. So pick the right battles and get started, advises contributor Brent Sleeper.

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5 Hottest Trends in Advanced Analytics

Marketing data is everywhere. With so many new consumer touchpoints – from chatbots, to in-store beacons and virtual assistants – the sheer variety and volume of data is exploding. Beyond your out-of-the box product dashboards, custom Excel spreadsheets, and basic data visualizations – are you...

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4 ways you can improve your website conversion rate with SEO

Are your SEO and conversion rate optimization efforts at odds with one another? Columnist Khalid Saleh says breaking down the wall between your SEO and CRO strategies will help you rank better in search and boost your conversions.

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