Tag Archives: Channel: Display Advertising

Pega, Merkle launch Unified Data Management Platform

The new offering lets Pega’s Decision Hub choose in real time the ads delivered to customers, based on recent purchases or other responses.

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IAB: 2017 Q1 is 7th straight with double-digit growth in US digital ad revenues

Q1 digital ad revenues close in on $20 billion.

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The value of applying artificial intelligence in display advertising

From increased efficiency in campaign management to stronger personalization, columnist Adam Grow explains how AI is changing the face of digital advertising.

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Sharethrough’s latest SSP update aims to dramatically simplify ad ops for publishers

New Unified Auction features give publishers a view of all demand sources and make optimizations possible within the interface.

Please visit Marketing Land for the full article.

Sharethrough’s latest SSP update aims to dramatically simplify ad ops for publishers

New Unified Auction features give publishers a view of all demand sources and make optimizations possible within the interface.

Please visit Marketing Land for the full article.