Tag Archives: Channel: Display Advertising

Major US brands now pulling ads from YouTube & Google over extremist content

Frustrated over ongoing issues with ads appearing next to extremist content, firms are pulling their ad spend from Google.

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Facebook adopts header bidding to make its ad network more competitive with Google’s

By Facebook adopting header bidding, publishers will get a better look at which ad network can get them a better deal.

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A digital marketing CEO’s prescription to cure advertising fraud

As the threat of ad fraud continues to loom over digital marketers, columnist James Green lays out the ingredients we need to promote transparency and drive the industry forward.

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ANA calls for independent audits of ads in the ‘walled gardens’

The advertising association asks that Amazon, LinkedIn, Twitter and others join Facebook and Google’s YouTube in this new transparency.

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Havas, the Guardian, British govt. blacklist Google, YouTube for ‘unacceptable’ ad placements

As pressure mounts, Google says it will make changes regarding ads being placed alongside extremist content.

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