Tag Archives: Channel: Display Advertising

Are you grateful for digital? Part 2: Q&A

Columnist Lewish Gersh sits down with direct marketing expert Lynn Wunderman to discuss why digital and all the data at our fingertips are a mixed blessing for marketers.

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Audiences: It’s not just ‘who’ — it’s ‘where’ and ‘when’

While marketers tend to focus on the 'who' of their media plan, columnist Kevin Lee explains why you can't ignore essential 'non-who' elements such as 'when' and 'where.'

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Google expands AdSense hate speech policy, launches page-level ad removal capabilities

Among other changes, new policy specifically states that 'dangerous or derogatory content' cannot be monetized via AdSense.

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Weather Company’s data now available to any advertiser through LiveRamp

The new partnership means that the IBM-owned Weather Company will now become what it calls ‘an ad product factory.’

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My advice to Google and Facebook on brand safety

Columnist James Green calls on tech behemoths Facebook and Google to work together to allow for transparency that will help fight ad fraud and ensure brand safety.

Please visit Marketing Land for the full article.