Tag Archives: Channel: Martech: Analytics & Data

Bizible launches ‘first B2B revenue planning tool based on attribution’

The Revenue Planner is the firm’s first product beyond attribution tools.

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Oracle adds ad verification to its data wheelhouse by acquiring Moat

The tech giant can now see data about both ad targeting and ad delivery.

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Sanity check: One year until GDPR

On May 25, 2018, the General Data Protection Regulation (GDPR) will go into effect. Is your company prepared? Columnist Todd Ruback explains how to start taking action.

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Survey: Consumers willing to share personal data for deals, better customer service

Only 15 percent were interested in "targeted ads," and 31 percent were unwilling to share personal data for any reason.

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What the GDPR means for your business

With the General Data Protection Regulation (GDPR) clock winding down, companies are scrambling to decipher what it means for their business and how to become compliant. Columnist Josh Manion explains.

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