Tag Archives: Channel: Martech: Analytics & Data

Getting ahead of the game with predictive analytics

Think predictive analytics is out of reach for your organization? Think again. Columnist Nick Iyengar outlines what you’ll need to get started and describes two real-world scenarios to show you how it can be used.

Please visit Marketing Land for the full article.

The effect of Moore’s Law on behavioral marketing

Even marketing isn't immune to Moore's Law. Columnist Brian Massey explains how Moore's Law has changed behavioral science, making it cheaper for marketers to create and use behavioral data than ever before.

Please visit Marketing Land for the full article.

The modern marketer’s guide to machine learning algorithms

These days, every business is in the data business, and columnist Sean Zinsmeister explains that to make better decisions, leaders need to use machine learning and analytics to find actionable patterns in the data.

Please visit Marketing Land for the full article.

The Mufasa Metric: Rethinking attribution in the Engagement Economy

Columnist Chandar Pattabhiram explains why marketers today must move beyond vanity metrics and instead seek true alignment metrics, such as pipeline, revenue, and big strategic metrics like Lifetime Value (LTV) and number of brand advocates.

Please visit Marketing Land for the full article.

Bizible launches ‘first B2B revenue planning tool based on attribution’

The Revenue Planner is the firm’s first product beyond attribution tools.

Please visit Marketing Land for the full article.