Tag Archives: Channel: Martech: Marketing

Marketo acquires sales engagement tool ToutApp

The acquisition overlaps with some of Marketo’s capabilities but signals a greater effort to bring sales and marketing departments together.

Please visit Marketing Land for the full article.

Optimizely buys Experiment Engine for its optimization tools

Experiment Engine was built on the Optimizely platform, and its purchase reinforces Optimizely’s positioning as a facilitator of experiments for web and mobile.

Please visit Marketing Land for the full article.

6 ways that IBM Watson is changing digital marketing

The remote availability of "genius-as-a-service" profoundly changes how demand is generated, sales are made and customers are kept.

Please visit Marketing Land for the full article.

Sprinklr, the former social platform, emerges this week as a customer experience cloud

The company is launching an expanded version of its Experience Cloud, oriented around social but encompassing multiple channels.

Please visit Marketing Land for the full article.

AI, intent data boost new B2B marketing tools from Demandbase, Get Smart Content & Leadspace

This week: two new approaches to website personalization and one for audience discovery.

Please visit Marketing Land for the full article.