Tag Archives: Channel: Martech: Marketing

7 steps to help you prepare for a marketing cloud/email service provider transition

Is the prospect of moving to a new cloud or email service provider daunting? Columnist Jose Cebrian shares tips to help you prepare for and implement the new technology to ensure it goes smoothly.

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mParticle launches a second-party data marketplace

A kind of ‘universal API’ so brands can send their data to 150 tools, mParticle is now allowing brands to share their audience data.

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The robots who will warm your heart — and drive your branding

Columnist David Rodnitzky looks into the future of branding in a world that's being increasingly dominated by AI, machine learning and other tech.

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How customer identity solutions slash churn — and boost revenue

Columnist Mike Sands explains how the right customer identity solution will help you tap into your customer data and build a long-term approach to customer engagement.

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Oracle adds chatbots, smarter recommendation engine to its Clouds

The tech giant has announced new tools for creating chatbots, plus a recommendation engine that it says is the first to draw on third-party data.

Please visit Marketing Land for the full article.