Tag Archives: Channel: SEM

How to compare paid search and organic search without sounding foolish

Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners may want to believe.

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Crafting a successful holistic search approach

Columnist David Freeman believes that integrating paid and organic search into a single holistic search strategy can increase efficiency and help marketers make smarter, more data-driven decisions.

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The consumer decision journey in the increasingly complex search retail marketplace

As e-commerce continues to grow, retail marketers will need to invest in digital marketing. Columnist Christi Olson makes the case that search can strengthen your online retail strategy at every stage of the buyer journey.

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AMP ads: Google will convert display ads to AMP, test AMP landing pages for Search ads

Google says AMP ads can load up to 5 seconds faster than standard display ads.

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Conversion rate optimization tools coming to AdWords with new integrations

Advertisers will be able to run landing page test with Google Optimize and get feedback from retargeting audiences with Google Surveys 360.

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