Tag Archives: content marketing

4 ways to measure and realize the value in your content

How do you know if you’re getting the most out of your investment in content? Columnist David Booth outlines four tactics to help you define and measure the impact of your content.

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SEO & intelligent content: Discovery, connection and improved performance

Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, "intelligent" content that will really move the needle.

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4 tips to maximize content marketing performance

Many SEOs are turning to content marketing to replace or supplement their link-building efforts, but consumers think most of this content is clutter. How do you stand out? Columnist David Freeman has some advice.

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Study: Native ads beat display for driving visits to physical stores

Sharethrough and Placed combined efforts to get some sense of how much mobile and desktop ads drove in-store traffic.

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How to market your brand using interactive native content

Have you tapped into the power of interactive native content? If the idea is still new to you, take a look at contributor Jane Loring's unique, interactive foray into the opportunities it can offer for your marketing campaigns.

Please visit Marketing Land for the full article.