Tag Archives: Display Advertising: Ad Fraud

Why some ad tech vets have doubts about Havas’ new transparency platform

As the transparency bandwagon gains speed, some are wondering if the added info is useful, if it takes publishers into account or if it changes anything.

Please visit Marketing Land for the full article.

Why some ad tech vets have doubts about Havas’ new transparency platform

As the transparency bandwagon gains speed, some are wondering if the added info is useful, if it takes publishers into account or if it changes anything.

Please visit Marketing Land for the full article.

At IAB Programmatic Symposium, digital advertising looks to grow up

The industry organization promotes the new name of ‘automation,’ a new framework and a new urgency as brands proclaim: ‘Enough is enough.’

Please visit Marketing Land for the full article.

Ad fraud detection: A guide for marketers

Columnist Ratko Vidakovic walks you through ways to detect the warning signs of ad fraud to help you eliminate it from your campaigns and boost the performance of your marketing efforts.

Please visit Marketing Land for the full article.

Zvelo complements its free bot detection with first page-level breakdown

The Denver-based anti-malware firm launches its Comprehensive Page-level Traffic service.

Please visit Marketing Land for the full article.