Tag Archives: Display Advertising: Ad Fraud

My advice to Google and Facebook on brand safety

Columnist James Green calls on tech behemoths Facebook and Google to work together to allow for transparency that will help fight ad fraud and ensure brand safety.

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Oracle adds ad verification to its data wheelhouse by acquiring Moat

The tech giant can now see data about both ad targeting and ad delivery.

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4 lessons from a decade of ad tech disruption

Columnist Chuck Moran explains how the lessons learned from the evolution of ad tech over the years can be applied to martech.

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IAS on the ad industry’s brand safety uproar: ‘Not sure this is going away this time’

Integral Ad Science CMO Maria Pousa talks brand safety, ad fraud and using time exposure to evaluate digital media buys.

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Apple News goes from walled garden to ‘well-lit garden’ with third-party measurement

The move comes against the backdrop of growing advertiser demand for outside measurement.

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