Tag Archives: Display Advertising

Are you grateful for digital? Part 2: Q&A

Columnist Lewish Gersh sits down with direct marketing expert Lynn Wunderman to discuss why digital and all the data at our fingertips are a mixed blessing for marketers.

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Audiences: It’s not just ‘who’ — it’s ‘where’ and ‘when’

While marketers tend to focus on the 'who' of their media plan, columnist Kevin Lee explains why you can't ignore essential 'non-who' elements such as 'when' and 'where.'

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IAB: Mobile is now more than half of all digital ad revenues

Mobile revenue jumped 77 percent year over year in 2016 to account for 51 percent of all US digital revenues.

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Weather Company’s data now available to any advertiser through LiveRamp

The new partnership means that the IBM-owned Weather Company will now become what it calls ‘an ad product factory.’

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My advice to Google and Facebook on brand safety

Columnist James Green calls on tech behemoths Facebook and Google to work together to allow for transparency that will help fight ad fraud and ensure brand safety.

Please visit Marketing Land for the full article.