Tag Archives: Display Advertising

Major US brands now pulling ads from YouTube & Google over extremist content

Frustrated over ongoing issues with ads appearing next to extremist content, firms are pulling their ad spend from Google.

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Facebook adopts header bidding to make its ad network more competitive with Google’s

By Facebook adopting header bidding, publishers will get a better look at which ad network can get them a better deal.

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Adobe launches a super-cloud to manage customer experience

This new uber-cloud reorganizes existing capabilities and adds a variety of new features to power omnichannel experiences from online to traditional TV.

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Google announces new brand safety controls for display & video advertisers

After coming under fire, Google says it will address advertiser concerns over extremist content.

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A digital marketing CEO’s prescription to cure advertising fraud

As the threat of ad fraud continues to loom over digital marketers, columnist James Green lays out the ingredients we need to promote transparency and drive the industry forward.

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