Tag Archives: E-Commerce

E-commerce CPMs, Facebook Dynamic Ad usage set to rise this Memorial Day

As temperatures start to rise and people break out their BBQ grills, columnist Andrew Waber takes a look at the Memorial Day period and its impact on e-commerce ad prices on Facebook.

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Two social media heavyweights show us inside Amazon’s Influencer Program

The Deal Guy and What's Up Moms, original participants in the program, are pleased with early returns.

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Google’s “buy button” is moving forward; now taking beta requests

US merchants can now request access to the Purchases on Google ads beta.

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Salesforce makes Einstein a bit smarter in its Commerce Cloud

The company has enhanced its customer-based Predictive Sorting, plus updated Order Management to better support ‘order online/pickup at store.’

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Amazon undercuts Walmart’s free shipping minimum — dropping order amount to $25

After lowering the free shipping minimum to $35 in February to match Walmart, Amazon has dropped the minimum once again for non-Prime members.

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