Tag Archives: facebook advertising

Facebook adopts header bidding to make its ad network more competitive with Google’s

By Facebook adopting header bidding, publishers will get a better look at which ad network can get them a better deal.

Please visit Marketing Land for the full article.

UTM tags + Facebook ads = awesome

If you're testing out Facebook advertising for lead gen, understanding the results can be tricky. Contributor Brett Middleton outlines three optimization tactics to help you make data-driven decisions.

Please visit Marketing Land for the full article.

ANA calls for independent audits of ads in the ‘walled gardens’

The advertising association asks that Amazon, LinkedIn, Twitter and others join Facebook and Google’s YouTube in this new transparency.

Please visit Marketing Land for the full article.