Tag Archives: Google: AdWords

Seriously, Google, can you just make exact match exact?

In the wake of Google's announced changes to exact match, contributor Daniel Gilbert offers a passionate argument against the shift, as well as a script to help advertisers regain control.

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What happens when Google pushes into branding and messaging?

As Google elbows its way further into PPC branding, columnist Pauline Jakober discusses the drawbacks of automating tasks that impact messaging and branding.

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Google announces new brand safety controls for display & video advertisers

After coming under fire, Google says it will address advertiser concerns over extremist content.

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Three foolproof steps to excellent AdWords ads

With billions of paid search ads delivered each day, it's imperative to create appealing ad creative customized for the user and context. Luckily, AdWords is designed for just this purpose. Columnist and Googler Matt Lawson explains the simple steps to search creative excellence.

Please visit Marketing Land for the full article.

Three foolproof steps to excellent AdWords ads

With billions of paid search ads delivered each day, it's imperative to create appealing ad creative customized for the user and context. Luckily, AdWords is designed for just this purpose. Columnist and Googler Matt Lawson explains the simple steps to search creative excellence.

Please visit Marketing Land for the full article.