Tag Archives: Google: Display Advertising

Report: Digital ad growth slows to single digits for first time

Search saw minor gains, while social and video sites continued to drive growth.

Please visit Marketing Land for the full article.

Google introduces fully-automated ‘Smart’ display campaigns

The new campaign type applies machine learning to all aspects of campaign optimization.

Please visit Marketing Land for the full article.

Google introduces fully-automated ‘Smart’ display campaigns

The new campaign type applies machine learning to all aspects of campaign optimization.

Please visit Marketing Land for the full article.

YouTube channels must now hit 10K views to start earning ad revenue

The change aims to improve brand safety measures of the YouTube Partner Program.

Please visit Marketing Land for the full article.

IAS on the ad industry’s brand safety uproar: ‘Not sure this is going away this time’

Integral Ad Science CMO Maria Pousa talks brand safety, ad fraud and using time exposure to evaluate digital media buys.

Please visit Marketing Land for the full article.