Tag Archives: How To Guides: Retail Marketing

Start thinking now about how to tug at the heartstrings of your holiday shoppers

It's never too early to start planning your holiday marketing strategy. Contributor Giovanni Strocchi takes a look at how marketers can boost brand loyalty and sales by tapping into consumers' emotions.

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Event-oriented vs. always-on: The campaign tactics that work

Whether you're an e-commerce advertiser focused on specific events or you're looking to drive consistent revenue throughout the year, columnist Andrew Waber discusses the strategies that will help increase your ROI.

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Shopping centers reinvented: 2017 and beyond

From parklike atmospheres to in-store mobile offerings, columnist Allan Haims explains how shopping centers can shake up the brick-and-mortar experience to stay relevant.

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Shaping the shopping experience: Our top retail columns for 2016

What retail trends captivated our readers this past year? From IoT to Amazon, our most popular retail columns covered a wide range of topics. Read on for more!

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