Tag Archives: Internet Marketing Industry: Acquisitions

Eye-tracker Tobii acquires fellow eye-tracker Sticky

Lab-based eye-tracker Tobii buys the webcam-based Sticky so it can offer large consumer panels as well as focused test groups.

Please visit Marketing Land for the full article.

TapClicks buys Raven Tools

The combined firms say they are now the only reporting platform for multiple marketing tools that covers all company sizes.

Please visit Marketing Land for the full article.

TapClicks buys Raven Tools

The combined firms say they are now the only reporting platform for multiple marketing tools that covers all company sizes.

Please visit Marketing Land for the full article.

ColorTV adds search to its OTT services with purchase of Guidebox

The acquisition means that ColorTV now can use search results to focus its program recommendations or content promotion for online TV services.

Please visit Marketing Land for the full article.

Marketo acquires sales engagement tool ToutApp

The acquisition overlaps with some of Marketo’s capabilities but signals a greater effort to bring sales and marketing departments together.

Please visit Marketing Land for the full article.