Tag Archives: Internet Marketing Industry: Acquisitions

ColorTV adds search to its OTT services with purchase of Guidebox

The acquisition means that ColorTV now can use search results to focus its program recommendations or content promotion for online TV services.

Please visit Marketing Land for the full article.

Marketo acquires sales engagement tool ToutApp

The acquisition overlaps with some of Marketo’s capabilities but signals a greater effort to bring sales and marketing departments together.

Please visit Marketing Land for the full article.

Oracle adds ad verification to its data wheelhouse by acquiring Moat

The tech giant can now see data about both ad targeting and ad delivery.

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Optimizely buys Experiment Engine for its optimization tools

Experiment Engine was built on the Optimizely platform, and its purchase reinforces Optimizely’s positioning as a facilitator of experiments for web and mobile.

Please visit Marketing Land for the full article.

Adblock Plus’s parent company buys content micropayment service Flattr

The companies had been working together on Flattr Plus, which automatically pays a voluntary micro-fee to sites favored by a user.

Please visit Marketing Land for the full article.