Tag Archives: marketing automation

Adobe launches a super-cloud to manage customer experience

This new uber-cloud reorganizes existing capabilities and adds a variety of new features to power omnichannel experiences from online to traditional TV.

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What is customer marketing?

B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your product or service. This renewed attention helps in a couple of ways. First, successful customers are happy customers, and they are more likely to renew...

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What is brand marketing?

There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is it bringing clarity to your offering and perception in the market? Just what is brand marketing? And can it be […]

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Salesforce opens its Einstein AI layer to all customers

Spring product announcements also include launch of new Einstein Vision platform with image recognition capabilities for developers.

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