Tag Archives: marketing automation

Oracle adds chatbots, smarter recommendation engine to its Clouds

The tech giant has announced new tools for creating chatbots, plus a recommendation engine that it says is the first to draw on third-party data.

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How to cut through cross-channel noise using intent-driven personalization

In the world of digital marketing, the ever-increasing number of consumer devices and competing messages is making it harder than ever to connect with your target audience. With consumer attention spans at an all-time low, how can you ensure that your campaigns, bids and budgets are reaching the...

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Sprinklr, the former social platform, emerges this week as a customer experience cloud

The company is launching an expanded version of its Experience Cloud, oriented around social but encompassing multiple channels.

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What’s really holding back your messaging program?

It's not the technology that's keeping you from building a successful messaging program. Columnist Jose Cebrian explains why you need the people, skills and metrics to get the most out of your technology.

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Hootsuite’s recent buying spree may only be a warm-up

It’s not difficult to envision social media management platforms as the core applications for the next gen of communications.

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