Tag Archives: Marketing Strategies Column

What a 32-step journey to a Bruno Mars album can teach marketers and tech companies

Columnist and Bitly senior content strategist Blaise Lucey recounts a circuitous user journey and discusses the lessons that marketers can learn from it.

Please visit Marketing Land for the full article.

What a 32-step journey to a Bruno Mars album can teach marketers and tech companies

Columnist and Bitly senior content strategist Blaise Lucey recounts a circuitous user journey and discusses the lessons that marketers can learn from it.

Please visit Marketing Land for the full article.

The connected channels: All media channels must have defined budgets, priority and cohesive reporting

In the final installment of his multipart series on the connected marketing approach, contributor Thomas Stern discusses the elements you need to develop a seamless marketing strategy across all channels and their audiences.

Please visit Marketing Land for the full article.

Hey, CMOs: Who owns your brand?

Columnist Chandar Pattabhiram discusses the power of cultivating a "tribal" feeling within a brand's community, which can drive customers to action and advocacy.

Please visit Marketing Land for the full article.

Progressive profiling: Why it’s a win for you and your customers

Contributor Ryan Phelan explains the benefits of progressive profiling and walks you through the steps you should take when implementing your profiling program.

Please visit Marketing Land for the full article.