Tag Archives: Marketing Tools: Analytics

Knoema offers a chatbot interface for its data search engine

Called Yodatai, she’s the latest attempt to make data accessible through conversation.

Please visit Marketing Land for the full article.

Google launches ads measurement system for cross-device campaigns on YouTube, DoubleClick, GDN

The Ads Data Hub is designed to give marketers impression-level insights for campaigns served across multiple devices.

Please visit Marketing Land for the full article.

Why some ad tech vets have doubts about Havas’ new transparency platform

As the transparency bandwagon gains speed, some are wondering if the added info is useful, if it takes publishers into account or if it changes anything.

Please visit Marketing Land for the full article.

Why some ad tech vets have doubts about Havas’ new transparency platform

As the transparency bandwagon gains speed, some are wondering if the added info is useful, if it takes publishers into account or if it changes anything.

Please visit Marketing Land for the full article.

Conversion rate optimization tools coming to AdWords with new integrations

Advertisers will be able to run landing page test with Google Optimize and get feedback from retargeting audiences with Google Surveys 360.

Please visit Marketing Land for the full article.