Tag Archives: Marketing Tools: Analytics

Bizible launches ‘first B2B revenue planning tool based on attribution’

The Revenue Planner is the firm’s first product beyond attribution tools.

Please visit Marketing Land for the full article.

Oracle adds ad verification to its data wheelhouse by acquiring Moat

The tech giant can now see data about both ad targeting and ad delivery.

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Optimizely buys Experiment Engine for its optimization tools

Experiment Engine was built on the Optimizely platform, and its purchase reinforces Optimizely’s positioning as a facilitator of experiments for web and mobile.

Please visit Marketing Land for the full article.

The first Forrester Wave on Digital Intelligence tools tackles customer interaction

Adobe reigns above the others, but no tool covers all 15 capabilities -- yet.

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A/B testing solution Google Optimize is out of beta and free for everyone

The A/B testing platform runs on top of Google Analytics.

Please visit Marketing Land for the full article.