Tag Archives: Marketing

Snapchat Stories vs. Instagram Stories: Which Is Best for Your Content

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Which is best for you: Snapchat Stories or Instagram Stories? Understanding the unique differences and capabilities of stories on Snapchat and Instagram can help you determine where to invest your marketing time. In this article, you’ll discover the differences between Instagram Stories and Snapchat Stories. #1: How Content Posts Differ Snapchat lets you share your [...]

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- Your Guide to the Social Media Jungle

8 Snapchat Content Ideas That Your Fans Will Love

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Do you want to use Snapchat? Are you struggling to come up with content ideas? In this article, you’ll discover eight ways to create Snapchat content that brings your account to life. #1: Do a “10 Snap Questions” Interview For this content hack, interview people one 10-second snap at a time. The “10 snap questions” [...]

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- Your Guide to the Social Media Jungle

How to Get Your Business on Snapchat in Four Steps

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Do you want to use Snapchat for business? Are you wondering how to get your business started on Snapchat? Creating a Snapchat marketing plan helps ensure you’ll gain a significant return on the amount of time you invest in the platform. In this article, you’ll discover a four-step plan to get your business started on [...]

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- Your Guide to the Social Media Jungle

Design App Pages For Better Conversion: Case Study Of Paper By FiftyThree


  

When your design looks beautiful and polished, how do you know if it performs well? While it is easy to predict the appeal of a clean and simple UI, design that converts is always a shot in the dark for marketers and designers.

Design App Pages For Better Conversion: Case Study Of Paper By FiftyThree

We worked with the team at FiftyThree to test their app store landing page before they launched ads in China. After tweaking background color, graphics, screenshot order, and localization, we achieved a 33% increase in app page conversion. In this article, I’ll share some ideas about app page design. I'll also argue that dropping your assumptions and testing is the only way to find content that not only looks and reads great, but also helps your bottom line.

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Improving Reviews And Testimonials Using Science-Based Design


  

Reviews, testimonials and word of mouth are winning the war in branding. A sea of research is out there about social proof and what to do and what not to do about soliciting customer reviews. It’s overwhelming to read and digest it all, let alone to know which nuggets are gold and which are fool’s gold. For a designer or business owner or marketer, knowing who or what to listen to can be difficult.

Improving Reviews And Testimonials Using Science-Based Design

Here’s what I like to do: Find data! I like to find smart researchers who are in the lab studying the topic, interview them about their work, and then tell you all about it. Using the magic of science to improve how we solicit customers for feedback, testimonials or reviews can be a saving grace to those who would like to share happy customer reviews and remedy any lackluster experiences — in the best way possible, in fact: without sacrificing good UX or losing valuable customers.

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