Tag Archives: Mobile Marketing

StepsAway launches in-store, WiFi-based marketing for retailers

Approach offers personalized offers without app-install requirement.

Please visit Marketing Land for the full article.

AMP ads: Google will convert display ads to AMP, test AMP landing pages for Search ads

Google says AMP ads can load up to 5 seconds faster than standard display ads.

Please visit Marketing Land for the full article.

Facebook and Google have dominated smartphone screens for the past three years

Facebook has three and Google has six of the top 15 apps, says comScore.

Please visit Marketing Land for the full article.

Google Next: YouTube location extensions, in-store sales measurement now available

Google beefing up offline analytics with more in-store visitation and sales data.

Please visit Marketing Land for the full article.

Amazon is paying Alexa game developers. Will that expand to all skills categories?

The company is actively exploring new ways to reward skills developers.

Please visit Marketing Land for the full article.