Tag Archives: Programmatic Advertising & Media Buying

Major US brands now pulling ads from YouTube & Google over extremist content

Frustrated over ongoing issues with ads appearing next to extremist content, firms are pulling their ad spend from Google.

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Facebook adopts header bidding to make its ad network more competitive with Google’s

By Facebook adopting header bidding, publishers will get a better look at which ad network can get them a better deal.

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Adobe launches a super-cloud to manage customer experience

This new uber-cloud reorganizes existing capabilities and adds a variety of new features to power omnichannel experiences from online to traditional TV.

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Google announces new brand safety controls for display & video advertisers

After coming under fire, Google says it will address advertiser concerns over extremist content.

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ANA calls for independent audits of ads in the ‘walled gardens’

The advertising association asks that Amazon, LinkedIn, Twitter and others join Facebook and Google’s YouTube in this new transparency.

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