Tag Archives: Programmatic Advertising & Media Buying

The adChain blockchain launches to rescue ad tech

Introduced by MetaX and DMA, it is designed to track digital advertising’s supply chain.

Please visit Marketing Land for the full article.

Sharethrough’s latest SSP update aims to dramatically simplify ad ops for publishers

New Unified Auction features give publishers a view of all demand sources and make optimizations possible within the interface.

Please visit Marketing Land for the full article.

Sharethrough’s latest SSP update aims to dramatically simplify ad ops for publishers

New Unified Auction features give publishers a view of all demand sources and make optimizations possible within the interface.

Please visit Marketing Land for the full article.