Tag Archives: Programmatic Advertising & Media Buying

Weather Company’s data now available to any advertiser through LiveRamp

The new partnership means that the IBM-owned Weather Company will now become what it calls ‘an ad product factory.’

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Nearly 80 percent of US display ad spend will be programmatic in 2017 [eMarketer]

Private marketplaces continue to gain share of programmatic transactions.

Please visit Marketing Land for the full article.

Nearly 80 percent of US display ad spend will be programmatic in 2017 [eMarketer]

Private marketplaces continue to gain share of programmatic transactions.

Please visit Marketing Land for the full article.

Your programmatic platform has an expiration date

Technologies built to reach desktop internet users may not be capable of effectively handling our multi-device and cross-platform environment. Contributor Dini Mehta tells marketers what they should be looking for in a modern solution.

Please visit Marketing Land for the full article.

4 lessons from a decade of ad tech disruption

Columnist Chuck Moran explains how the lessons learned from the evolution of ad tech over the years can be applied to martech.

Please visit Marketing Land for the full article.