Tag Archives: Retargeting & Remarketing

How JamesAllen.com marries email & remarketing to win over brides & grooms

The e-commerce jewelry site's CMO says both are pivotal to her brand's marketing strategy.

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Why martech data should drive ad tech

Customer data, the engine that drives your ad campaigns, is often divorced from the ad tech stack. Columnist Chuck Moran discusses how integrating martech and ad tech stacks can enhance programs, optimize delivery and maximize ROI on media spend.

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Ad tech firm Dstillery enters B2B arena with intent data from Bombora

The partnership creates B2B ad targeting that employs machine learning to optimize campaigns via layers of intent data.

Please visit Marketing Land for the full article.