Tag Archives: Search Marketing

ColorTV adds search to its OTT services with purchase of Guidebox

The acquisition means that ColorTV now can use search results to focus its program recommendations or content promotion for online TV services.

Please visit Marketing Land for the full article.

Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research

Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of "instant answers."

Please visit Marketing Land for the full article.

SEO & intelligent content: Discovery, connection and improved performance

Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, "intelligent" content that will really move the needle.

Please visit Marketing Land for the full article.

2017 SEM growth hacks: Monster growth from brand protection

Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition is fierce.

Please visit Marketing Land for the full article.

4 tips to maximize content marketing performance

Many SEOs are turning to content marketing to replace or supplement their link-building efforts, but consumers think most of this content is clutter. How do you stand out? Columnist David Freeman has some advice.

Please visit Marketing Land for the full article.