Tag Archives: social media marketing

Facebook Marketplace update: 8% more spend is being pushed to Audience Network

Columnist Andrew Waber dives into data showing that Facebook is increasing the amount of advertiser spend going to off-Facebook sources and explains why Audience Network is worth testing for your next campaign.

Please visit Marketing Land for the full article.

The connected audience: Content and creative needs for each stage of the customer journey

In the second part of his series on the connected marketing approach, contributor Thomas Stern explains how the connected audience is built on keyword insights, segmentation and a focus on the customer's needs.

Please visit Marketing Land for the full article.